Kiss My Disc
Release 01/01/2013
Creative Direction
Art-Direction
Design
Pavel Pekanov
Character Art
Character Animation
Aleksey Krafchuk
Client-Side Management
Przemek Plazinski
Photography
Shutterstock

Visual Concept

The following creative concept addresses to one of the most challenging and hard to please target groups.

People aged 17—30 who are looking for a lifestyle site that is clean, graphically vivid and entertaining at every aspect.
Representatives of this group tend to use high-end devices (iPhones, Macs, wide-screens with high resolution, etc). They are very picky in choosing the right site when it comes to shopping for their favourite items.

KissMyDisc (KMD) logotype captures well-known icons while maintaining the distinctive look.

The new logotype is young, aggressive and—one could say—provocative.

— Kiss my what?
— Kiss my disc.

Is a catch-phrase to be used in KMD advertising. The idea is that some guy mishears KissMyDisc for something suggestively inappropriate, then repeats the question again and the answer is KissMyDisc with “disc” being the originally misheard word.

The dialogue can have slight variations and should be extended to no more than 3 lines.

Visual Concept

Is a catch-phrase to be used in KMD advertising. The idea is that some guy mishears KissMyDisc for something suggestively inappropriate, then repeats the question again and the answer is KissMyDisc with “disc” being the originally misheard word.

The dialogue can have slight variations and should be extended to no more than 3 lines.